CIAM & Privacy Experience

Enter Zero Trust Architecture (ZTA)—a powerful cybersecurity model that is reshaping how modern businesses think about digital defense.

In today’s hyper-connected world, the traditional “castle-and-moat” approach to cybersecurity—where everything inside a network is trusted—no longer works. As cyber threats become more sophisticated and employees work from anywhere, organizations need a new approach to protecting their digital assets.

What is Zero Trust Architecture?

Zero Trust is exactly what it sounds like: “never trust, always verify.” Unlike traditional security models that trust users or devices once they’re inside the network perimeter, Zero Trust assumes no user, system, or device should be trusted by default—even if it’s already inside the network.

With Zero Trust, access is granted based on strict identity verification, device health, and continuous monitoring, regardless of where the request is coming from.

Why Traditional Security is No Longer Enough

Let’s take a moment to understand why businesses are moving away from perimeter-based security

Cloud adoption has blurred the lines of the network perimeter.
Remote work means employees connect from home, cafés, and even public networks.
Third-party vendors and contractors often require internal access.
Phishing and credential theft are more common than ever.